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The Sweet Setup was launched on November 18, 2013 and is run by Shawn Blanc and friends.

Stephen Hackett, Editor-in-Chief

While earning his journalism degree from the University of Memphis, Stephen worked as the News Editor for The Daily Helmsman so he could eat. Towards the end of school, he worked as the Lead Mac Genius at the local Apple Store. After a stint at an Apple-Authorized Service Provider and three and a half years working on a small team to plan, design, and open the Kroc Center of Memphis, he now works as the Director of Account Management for a design and web development agency in Memphis, TN.

He is more well known as the writer behind 512 Pixels, a weblog about Apple, technology, journalism and design. Stephen has had his writing featured in Macworld, The Magazine, The Loop Magazine, and more. In July 2014, he and Myke Hurley co-founded the Relay FM podcast network.

Jeffrey Abbott, Senior Editor

Jeffrey works as a project manager by day and spends his nights and weekends working on his photography and editing businesses. He made his editing services publicly available in 2012 through Draft Evolution, a service intended for individual writers who want to improve their craft. He lives in Huntsville, Alabama (don’t hold it against him) with his wife and three dogs.

Chris Gonzales, Writer and Editor

Chris is a writer and editor who hails from Oklahoma City but full-time RVs with his wife Chelsea and their son Brendon. He is mostly known for his work at The Spark Journal, a blog about creativity, writing, mindfulness, craftsmanship, and things that delight, with a splash of geekery thrown in for good measure.

In addition to his work here at The Sweet Setup, he also writes daily about cool stuff over at our sister site, Tools & Toys.

Bradley Chambers, Writer

Bradley Chambers writes at Chambers Daily and is the co-host of Out of School. He resides in Chattanooga, TN with his wife and 2 sons. He is the Director of Information Technology at a independent elementary school. In addition to his work here at The Sweet Setup, he also writes daily about cool stuff over at our sister site, Tools & Toys.

Josh Ginter, Photographer

Josh Ginter is a writer and photographer living in Canada. In addition to managing, editing, and sometimes writing the long-form product reviews for Tools & Toys, he also takes most of our review photography for The Sweet Setup and does quite a bit of his own writing at The Newsprint.

Shawn Blanc, Founder

Shawn has been writing about Apple-centric apps and gadgets since 2007. In the spring of 2011, he quit his job as the Creative and Marketing Director for a Christian non-profit to spend more time with his son and to write full-time from the comfort of his own corner in the basement.

He lives in Kansas City with his wife and their two boys. Shawn also writes full-time at his eponymous tech- and design-centric website, shawnblanc.net, and is the founder and editor-in-chief of Tools & Toys.

Contributing Authors

In addition to our small team, we also work with several contributing authors.

The Site

The Sweet Setup was built by some very talented people. Erik Olsen of Ink Blot Media Group did all the front-end design. Jonathan Christopher of Iron to Iron did the WordPress implementation and all the custom CMS wizzbangery.

We run on a highly-customized WordPress framework. We host with Media Temple on one of their (dv) servers. Webfonts are from Hoefler & Co..