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Welcome! We are so glad you’re here!

Our goal here at The Sweet Setup is to help you make the most of your time and attention.

Here is a little bit about us, why we’re here, and who we are.

Every day we publish articles and reviews of our picks for the best apps, tutorials and workflows to help you be more productive and focused, and quick-tips for getting the most out of the apps you use. We’ve been doing this since 2013. That’s why we’re trusted by half-a-million website readers every month and tens of thousands of readers on our newsletter.

We also have several products that have helped thousands of iOS and Mac users, just like you, to become an overnight experts in the best apps out there. (The same apps we, ourselves, use every single day.)

Shawn Blanc, Founder

Shawn Blanc

Shawn has been writing about Apple-centric apps and gadgets since 2007. In the spring of 2011, he quit his job as the Creative and Marketing Director for a Christian non-profit to spend more time with his family and to write full-time from the comfort of his own corner in the basement.

He lives in Kansas City with his wife and their three boys. Shawn also writes at his eponymous tech- and design-centric website, shawnblanc.net, and is the founder of Tools & Toys and The Focus Course.

Josh Ginter, Editor-in-Chief

Josh Ginter

Josh is a writer and photographer who lives in Winkler, Manitoba, Canada. Josh began writing for the Blanc Media team in October 2014 and worked as the Reviews and Deals Editor for Tools & Toys before moving to The Sweet Setup as Editor-in-Chief. By day, Josh works as a junior accountant at a local accounting firm and is working towards his CPA designation during non-tax-seasons.

Josh is married and has one child, a baby girl. During whatever time is left for downtime, he writes on The Newsprint (his own personal blog) and enjoys playing baseball, golf, and cutting his grass.

Isaac Smith, Production Manager

Isaac Smith

Isaac is a husband and father of two boys with somewhat high coffee standards (yolo). Resides in Kansas City, Missouri, does his best to avoid the summer heat while doing all things triathlon. He writes a bit here and occasional sends tweets @_isaacmsmith.

Joana Eitel, Customer Support

Joanna Eitel

Joanna is an office administrator and event coordinator in Kansas City, combining her love for people with all things admin. She first read David Allen’s Getting Things Done in 2005 and has been a GTD fan-girl ever since. After being a part of the beta group of The Focus Course and applying the principles to her life at work and home she now serves the Blanc Media team doing customer support and event planning. Married with two kids, Joanna thrives on coffee, BBQ, post-its, and trips to IKEA.

Jeffrey Abbott, Senior Editor

Jeffrey Abbott

Jeffrey works as a project manager by day and spends his nights and weekends working on his photography and editing businesses. He made his editing services publicly available in 2012 through Draft Evolution, a service intended for individual writers who want to improve their craft. He lives in Huntsville, Alabama (don’t hold it against him) with his wife and three dogs.

Chris Gonzales, Writer and Editor

Chris Gonzales

Chris is a writer and editor who hails from Oklahoma City but full-time RVs with his wife Chelsea and their son Brendon. He is mostly known for his work at The Spark Journal, a blog about creativity, writing, mindfulness, craftsmanship, and things that delight, with a splash of geekery thrown in for good measure.

In addition to his work here at The Sweet Setup, he also writes daily about cool stuff over at our sister site, Tools & Toys.

Erin Brooks, Contributing Author (Photography)

Erin Brooks

Erin is a photographer, occasional blogger, wife, and mom of 2 girls. Her photography work has been featured by Apple in their #shotoniphone World Gallery. Her byline at The Sweet Setup features photography-centric tips, tutorials, and workflows. You can find her on Instagram: @erinrbrooks

Matthew Cassinelli, Contributing Author (Workflows)

Matthew Cassinelli

Matthew is an independent creator & Siri Shortcuts expert. He writes a regular workflow article for The Sweet Setup, as well as writing for iMore. He is a podcast host and has done marketing work for the Siri Shortcuts team (formerly Workflow) as well as Vayner Media.

Rosemary Orchard, Contributing Author (Productivity Tips)

Rosemary Orchard

Rosemary lives in Vienna, Austria. She is a master of productivity apps and a nerd of the internet! She writes a regular column for The Sweet Setup focusing on quick tips for improving your productivity and efficiency with the best apps.

Marius Masalar, Course Contributor

Marius Masalar

Marius is a photographer and technology writer, working with photography and Apple gear for years. He regularly writes for The Sweet Setup on topics of productivity and photography. He also assists in the creation of our video courses and training.


The Site

The Sweet Setup was built by some very talented people. Erik Olsen of Ink Blot Media Group did all the front-end design. Jonathan Christopher of Iron to Iron did the WordPress implementation and all the custom CMS wizzbangery. Curtis McHale did all our WooCommerce and course membership setup.

We run on a highly-customized WordPress framework. We host with Media Temple on their (dv) servers. Webfonts are from Hoefler & Co..